big fish small pond

A game monetization strategy for encouraging player spending by splitting the player base into smaller isolated groups (often servers) that cannot interact with each other within the game, especially in the context of pay-to-win and gacha. Whales will find it easier to top leader boards due to the smaller amount of competition, and non-whales who are surprised to find themselves on the leader boards will feel pressure to spend money to keep their position. Additionally, if casual players begin to lose interest and depopulate servers, low-population servers can be merged (usually without notifying players) to prevent whales from realizing that they are spending money on a dying game.

"Of course I bought the top tier battle pass! I've been in the Top 200 for PvP in this mobile game since it launched!" "Big fish small pond, eh?"

by ukn!und9rep8aph6ABE April 6, 2024

big play small play

It's like Lizsie and Chris love

Lizsie and Chris are into big play small play

by My Highness June 3, 2022

big cap, small lies

When you make a really big lie, and then make smaller lies or excuses to back up the big lie.

“I totally went to class! I didnt skip. i’m a good kid.”
“No way! BIG CAP, SMALL LIES!”

by pdotbk December 19, 2019

Big Mac and small fries

Three midgets standing on each other’s shoulders wearing a trench coat to look like a tall guy.

This 7ft tall fella pushed in front of me in the queue. I thought,”he’s a giant! I ain’t gonna mess with him!”. Then the coat buttons came undone and three dwarves tumbled out! That Big Mac and small fries ran out quick fast!

by Nuphagus December 19, 2019