mutually assured bankruptcy

The idea that when two hyper-competitive people or organizations decide to directly advertise against one another the firsts move will elicit a response from the second that will begin a series of escalations in marketing expenditures beyond what would be reasonable in an efficient free market to the point of bankruptcy for both people or organizations. The term comes from the Cold War-era term Mutually Assured Destruction.

McDonald's and Burger King were so concerned with market share with the Big Mac and Whopper that they lost sight of the button line and in an effort to one-up the other in marketing dollars and thus market share, they are both now doomed. It is mutually assured bankruptcy.

by Fat Aaron January 13, 2020

Mutual Bitches

When two people are eachothers' bitch meaning that they both aim to please and suck eachothers' dicks off in a metaphorical sense or literal sense.

Chace: chloe is such your lil bitch all she does is agree with ya ass
Haley: nah I do her homework so it makes us mutual bitches

by chillcary August 19, 2019

mutually assured

A term expressing an expectation of reciprocity. If event A happens, then event B will certainly follow. Most commonly used in the phrase "mutually assured destruction," which posits that the best defense against a nuclear-based attack is the threat of a "mutually assured" retaliatory nuclear-based attack...although the term can be applied to events less earth-shakingly catastrophic.

"If I go down on you, it damn well better be mutually assured that you'll be sucking my cock afterwards."

by lexicographer September 15, 2003

Liberty Mutual

LIBERTY MUTUAL SHITS OUT THE MOST ANNOYING COMMERCIALS IN THE HISTORY OF COMMERCIALS EVER!!! BIBERTY IS ITS EVEN WORSE COUSIN. THESE COMMERCIALS DRIVE PEOPLE INTO MADNESS AND IF THEY EVER AIRED IN THE AMAZING DIGITAL CIRCUS, THEY WILL BE DRIVEN TO ABSTRACTION!!!

Liberty Mutual is too annoying, even Biberty is worse!

by ThomasBloxia May 20, 2025

Mutual bothering

Usually found in siblings, a balance found between people in which they annoy, and get in the other(s)' hair to their exact tolerance where they can take no more, but expecting the same done to you

My brother and I have a system of mutual bothering where we annoy the crap out each other until the other is about to snap.

by PiN3cOnE1 September 3, 2017

Mutual Awesomeness

an awesome bond shared between an awesome girl with the name Ellis(a big raging dykeasaurus), and a chinese transvestite, preferably named Dominic(an awesome kid who isn't where he belongs), of which both of them have equal input'

Look at those two over there, they must be experiencing Mutual Awesomeness.

by chinesetransvestiteandhisbuddy December 15, 2008

respected mutual

Indicates a genuine kind message interaction with other people/entities online.

"I'm very proud of you, my respected mutual. Don't recall how we found each other but am glad we did. This is good work. "

"appreciate the kind words, my respected mutual."

by Exosfeer July 6, 2024