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Winner Winner Chicken Dinner 

A slang term used to down-play a first place finish by NASCAR's Jeff Gordon. Often this term is used by mid-westerners who, for obvious reasons, feel threatened by the prowess of a driver from California. The ultimate use of the insult is to train a child under the age of 4 to yell it in the presence of #24 fans.

Likely the insult originates from the term's common use as it relates to a "cheap win" in Vegas.
... and the Chevy Dupont #24 takes the checkered-flag here at Darlington... Winner winner chicken dinner.
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Winner Winner Chicken Dinner 

When you win a full-100 players game of Playerunknown's Battleground, the screen will show "Winner Winner Chicken Dinner".
I won my squad game of Battlegrounds today. I got my first "Winner winner Chicken Dinner" :D

[WInner Winner Chicken Dinner]

Knottsberry farm - was a fried chicken & boysenberry jam place back in 70's with a line going around the block they included games and rides to keep the kids from being restless. If you threw 3 bean bags in the chickens mouth you'd win a chicken dinner and they'd yell Winner Winner Chicken Dinner Hence the phrase
Hey Joe what cards you hold'n ? Man I got nothin' Well than I'm hungry and I must be at knottsberry farm on my lucky day, WInner Winner Chicken Dinner in your face bro!