When one is demoted to a lower social
status in your social group for doing something that is more moronic or
stupid than something that even the most
stupid of your friends would do.
Billy: "I don't understand why I don't get hired after being interviewed for that sweet desk job!"
Kevin: "Maybe it's because you have half your head shaved and came to the interview dressed in torn clothes?"
Billy: "I don't think that would be it"
Kevin: "You're literally the biggest gug I've ever met in my life
Billy."