Often in a mainstream or social media setting, the way in which an event or process is perceived by others. Often related to the act of virtue signalling - optics are how a signal will be received/ "look".
Shell marketing exec (1): "we need to signal that our company is all about saving the planet, not making £8 Billion profit - and sponsoring those desperate muppets at British Cycling for a few million quid seems like a no brainer"
Shell marketing exec (2) "you've got it - the optics are great, although surely those fresh-air lycra boys won't buy it?!"
British Cycling: "thanks guys, you're so lovely, we cyclists always knew the oil industry was our friend"
Shell marketing exec (2) "you've got it - the optics are great, although surely those fresh-air lycra boys won't buy it?!"
British Cycling: "thanks guys, you're so lovely, we cyclists always knew the oil industry was our friend"
by Happydayseveryday November 3, 2022
Get the optics mug.Usually, in a mainstream or social media context, jargon to describe the way in which an event or process will be perceived. Often used with other political jargon - notably virtual signalling, where the "signal" is intended to generate a specific and ideally positive public association ("good optics").
Shell Exec (1): "We've just made £8 billion in profits from selling super-priced oil, and the northern hemisphere is heating up like crazy. We need to soften the optics. How about we chuck a few million quid at those desperate muppets at British Cycling?! Worth a shot?"
Shell Exec (2): "Blatant virtue signalling - you never fail Hank - I think that could be the most transparent bit of greenwashing in history! But those lycra boys will never buy it..."
British Cycling official: "wow, thanks, guys; we always knew the oil industry was really nice."
Shell Exec (2): "Blatant virtue signalling - you never fail Hank - I think that could be the most transparent bit of greenwashing in history! But those lycra boys will never buy it..."
British Cycling official: "wow, thanks, guys; we always knew the oil industry was really nice."
by Happydayseveryday November 3, 2022
Get the optics mug.Jenny had such a bad day she couldn't help but have a optical manure out look for the following day.
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Get the Optical rectum Mengitis mug.U have 2 fiber end. Put them in machine. Machine says beep. Now you got no fiber ends and a neckbeard who can stream lotr in 4k.
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Get the Stereo-optic Feline Manipulation mug.A kind of shitposting where you play sad music in the background and record someone saying something and then you cutoff the last part where they say a noun and flash a picture of said object and have them repeat it in a pitched down version
This is my favorite computer. *Image of a computer*, computer *in a low pitch voice*.
Ahh the classic fiber optic cable core.
Ahh the classic fiber optic cable core.
by Humorescence June 30, 2024
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