Often in a mainstream or social media setting, the way in which an event or process is perceived by others. Often related to the act of virtue signalling - optics are how a signal will be received/ "look".
Shell marketing exec (1): "we need to signal that our company is all about saving the planet, not making £8 Billion profit - and sponsoring those desperate muppets at British Cycling for a few million quid seems like a no brainer"
Shell marketing exec (2) "you've got it - the optics are great, although surely those fresh-air lycra boys won't buy it?!"
British Cycling: "thanks guys, you're so lovely, we cyclists always knew the oil industry was our friend"
Shell marketing exec (2) "you've got it - the optics are great, although surely those fresh-air lycra boys won't buy it?!"
British Cycling: "thanks guys, you're so lovely, we cyclists always knew the oil industry was our friend"
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