by IDefineLifeForConvenience December 7, 2019
Get the GAYmug. 
by Gayson🏳️🌈 January 28, 2022
Get the Gaymug. The process by which straight male behavior traits pass through a porous cultural membrane in the direction of a gay male friend subject to a hetero-static pressure greater than the homo-osmotic pressure.
Gay males who spend adequate time engaging in activities with their straight male friends become marginally 'less gay' through the process of what is known as "reverse gay osmosis".
by Dr. Sal Rosenpenis January 30, 2023
Get the Reverse Gay Osmosismug. Ambiguous portrayal in media of someone's sexuality, which may or may not be gay. Straight audiences may miss it but LGBTQ+ audiences may see it that way.
First coined in 1997 by Michael Wilke, a reporter for trade publication Advertising Age, who wrote about a Volkswagen Golf commercial that aired during the much-publicized, April 1997 coming-out episode of "Ellen" (watched by 42 million viewers). It was known for the "Da Da Da" song and featured two young men who could be boyfriends or roommates that find a used chair to take home in their hatchback. Volkswagen claimed it didn't intend to hint that the guys were gay but it was okay if audiences read it that way -- a first for advertisers in that era.
Later, Subaru stealthily ran billboards featuring LGBTQ+-coded license plates that said "XENA-LVR," a reference to the 1995-2001 show "Xena: Warrior Princess," which had a cult status within the lesbian community, and "P-TOWNIE," which refers to Provincetown, Massachusetts, a popular destination for the queer community. The license plates would only stand out to those in the know. According to Mulryan/Nash Advertising that produced the ads, they were intended to reach general audiences as well as provide a coded outreach to LGBTQ+ audiences with a wink and a nod.
First coined in 1997 by Michael Wilke, a reporter for trade publication Advertising Age, who wrote about a Volkswagen Golf commercial that aired during the much-publicized, April 1997 coming-out episode of "Ellen" (watched by 42 million viewers). It was known for the "Da Da Da" song and featured two young men who could be boyfriends or roommates that find a used chair to take home in their hatchback. Volkswagen claimed it didn't intend to hint that the guys were gay but it was okay if audiences read it that way -- a first for advertisers in that era.
Later, Subaru stealthily ran billboards featuring LGBTQ+-coded license plates that said "XENA-LVR," a reference to the 1995-2001 show "Xena: Warrior Princess," which had a cult status within the lesbian community, and "P-TOWNIE," which refers to Provincetown, Massachusetts, a popular destination for the queer community. The license plates would only stand out to those in the know. According to Mulryan/Nash Advertising that produced the ads, they were intended to reach general audiences as well as provide a coded outreach to LGBTQ+ audiences with a wink and a nod.
I can't tell if the two guys in that commercial are supposed to be a gay couple, friends or roommates because it's gay vague.
by AmericanJournalism May 29, 2025
Get the gay vaguemug.