a polarzing/definitive decision or move ; that "parts the Seas" and divides
people into
friends vs enemies, interested vs not-interested (romantically) or generally splits a situation into decision
tree, generally with two likely outcomes- yes or no, a or b, with little middle ground to negotiate.
If we discontine the ad campaign of X and give Y full run of the site and it doesnt work out for Y, we
may never be able to
get X back so we should be cautious, it's a
Moses Move for sure.