Formerly a slang phrase referring to a male's stated prediliction toward
sexual relations with a previously identified female, the phrase has now come to refer to an individual's stated desire to perform
sexual relations with a (typically McDonald's) hamburger.
Background: An
unfortunate McDonald's advertising campaign, circa early 2005, developed under the assumption that the use of urban lexicon might appeal to a previously underrepresented demographic, i.e., the burger-fetishists.