A phrase that you use when you stink at life. or maybe when you think you were getting CODBOIII otherwise known as call of duty black ops III, but you thought you were getting call of duty BOIII.(unlikely)
is to tell someone or something that they are a bitch when you really mean that they are a biiiitch (higher pitch on the I's and also you say it not as if it were a actual bitch)
your dog is a pure breed bitch, biiitch!!! (so in other words you are saying the biiitch to the person who is listening) biiiiiitch