Martinelli Shower 

Honoring someone by pouring a bottle of sparkling cider on their head.

Note: It is considered a sign of disrespect to reciprocate a Martinelli Shower. Reciprocation is permitted only in the case of a Golden Shower -- a structurally homologous but functionally distinct practice.

To celebrate closing that big deal, we gave our CEO a Martinelli Shower.

Martinelli Shower by Birgeneau May 7, 2010