Jrock is the short version for "Japanese rock", which includes
Visual Kei, normal and
alternative rock, but from Japanese bands. The term sometimes includes Japanese metal bands (such as
Maximum the Hormone), but it's more rarely seen.
The most popular Jrock band in Japan is SID, but
the GazettE has a lot of fans outside the country. They play
Visual Kei and DOES plays normal rock in
Japanese.