Brand washing 

Brand washing occurs when a company gets involved in something "positive" just to be perceived as a good entity di per se.

"Their commitment with the Red Cross is pure brand washing"
"They're supporting the Green Peace summit as a brand wash"

Brand washing by Dott. M June 12, 2018

brand washing 

when a company convinces its employees that it is the greatest brand ever

brand washing often occurs on your first day at a new job when your new employer makes you watch endless induction videos and presentations telling you how great the company is.

brand washing by jimbot123 February 22, 2011