When you humble brag for more than 3 minutes at a time.
"That smugtentious photographer took a bunch of black and white photos of an old homeless man outside his loft in Brooklyn and probably didn't even give him a fucking banana or mineral water or quinoa for his time. Fuck that guy."
"Would you think I'm being smugtentious if I talked about my new political party?"
"No one wants to join your smugtentious cooperative, ok?"
Verb: to force someone to see something they really really don't want to see.
"I totally broke up with her because she encringed on me...she made we watch 2 Girls 1 Cup."