In the final weeks of
University or
College when you rush to
fuck all the people you've failed to in the past, or who you have liked throughout studying but never had an opportunity to get with.
It usually takes place in the final weeks of studying since you are unlikely to see these said people again in the future after graduation.
This term has been popularised at the
University of Leicester
Guy 1: So, who you thinking about
gold rushing?
Guy 2: Dunno, hmm, maybe one of those girls that live at number 234 or that girl from my seminar group?