jason bergeron's definitions

piranha effect

The exponential effect of communicating a focused message through many different forms of advertising media with a very persuasive effect on beliefs and behavior.

The advertising campaign was communicated through a microsite, social media venues, viral video, print, grassroots events and out of home media. The Piranha Effect was amazing.

by Jason Bergeron April 16, 2008

flystrip Site

A website designed to achieve exponential reach by creating a portal for mass sharing back and forth between a large number of social networking sites like facebook, myspace, flickr, youtube, digg, twitter, etc...

The brand promoted itself through the use of a powerful "flystrip site" created by engauge communications.

by jason bergeron October 21, 2008