A habit or action in which you continue to engage, despite the fact that it has burned you in the past.
The term is derived from experiments where a rodent is put into a maze containing a delicious piece of cheese (perhaps Roquefort) that is hooked up to a wire that shocks the rodent. The rodent keeps forgetting that's the shocky cheese.
Coined by 710 KIRO AM radio host Luke Burbank on the show "Too Beautiful To Live."
The term is derived from experiments where a rodent is put into a maze containing a delicious piece of cheese (perhaps Roquefort) that is hooked up to a wire that shocks the rodent. The rodent keeps forgetting that's the shocky cheese.
Coined by 710 KIRO AM radio host Luke Burbank on the show "Too Beautiful To Live."
"Starbucks is my shocky cheese. I was already paying for my latte when I remembered, 'I hate this place!'"
by eeMuLi April 25, 2008