The ultimate currency. Exchange rates vary with time.
The origin of this usage is as follows:
For thieves the ultimate reason of action is loot. The ultimate loot is currency. The ultimate currency is lulz.
"For this epic battle axe, 30 lulz or 680 gold.'
"I did it for the lulz!"
"We got big lulz from that raid last night."
September 19, 2007