Rewardism

The belief or attitude of treating things like love, loyalty, or self-worth as rewards or trophies to be earned, achieved, or owned — especially in a possessive or materialistic way. Rewardism often leads to a toxic mindset where emotional connections are measured like accomplishments, rather than genuine feelings.

She said he finally ‘deserves’ her now that she’s beautiful — that’s rewardism. Love isn’t a trophy, it’s a bond.