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Definitions by Tom Wells

Mars Bar Syndrome 

Suffered by a product or idea caused by enough people choosing to by or do something different from the perceived norm to avoid being seen as boring or unimaginative. However this causes it to no longer be the norm as nobody chooses it.
Corn Flakes suffer from Mars Bar Syndrome, everyone always gets Crunchy Nut, Weetos, or some other stuff.

shooting the moon 

A task or feat that is difficult to the point of near impossibility.
Passing a driving test without lessons is like shooting the moon.
shooting the moon by Tom Wells April 4, 2008