Usually reserved for marketing professionals that come up with ridiculous claims loosely based on science, or more specifically make the science fit the claim by any means possible.
Loot at the marketing wank on this, the wankateers have been busy with this one.
Adopted from Orphan Black, originally from Slovac language family, however we have twisted the meaning to mean sister from an extended family, such as a close sister-in-law or step sister.