Clientism: the cultivation of dependent client groups, who in exchange for freebies (usually granted from
public funds) can be counted on to
tout the Provider'
s cause at critical moments.
A politcal
chief gives freebies (
like free TV for all those below poverty line) to cultivate a client-support base that will support him/her at critial moments.
The ongoing tussle between "red shirts" and "yellow shirts" in Thailand is a good example of two opposing factions created by clientism.