In bowling, it is when you miss a key shot.(Choke)
Joe: Harvey got up in the tenth needing a strike to win the tournament.
Steve: What happened?
Joe: Missed the headpin by a mile.
Steve: Yep, guess the pressure made him "Swallow the apple".
An unbelieveable event that actually happened. (Ripley's Believe it or Not)
"Back in the day, I lost my butt after being up almost $11,000. The casino did a Ripley on me"
Judgment in a lawsuit in excess of $100,000
The person that got hurt last week is looking for a six-figure apology