Definitions by K. Vera North
Princicentric
A person who evaluates people, decisions, and relationships primarily according to principles rather than popularity, identity, status, wealth, appearance, or group affiliation.
A princicentric individual believes that a person's principles—and their willingness to uphold them when challenged—reveal more about their character than any label, title, or social category.
While others follow trends, a princicentric person follows principles.
Princicentric: Principles before popularity. Character before category.
Origin: From principle (a fundamental belief or standard of conduct) and -centric (centered upon).
A princicentric individual believes that a person's principles—and their willingness to uphold them when challenged—reveal more about their character than any label, title, or social category.
While others follow trends, a princicentric person follows principles.
Princicentric: Principles before popularity. Character before category.
Origin: From principle (a fundamental belief or standard of conduct) and -centric (centered upon).
Princicentric by K. Vera North June 21, 2026
Virtucentric
A person who evaluates others primarily according to their character and virtues rather than their race, religion, nationality, gender, politics, wealth, status, popularity, or social identity.
A virtucentric individual believes that honesty, integrity, courage, accountability, loyalty, compassion, and wisdom reveal more about a person than any label ever could.
While others ask, "What are you?" a virtucentric person asks, "What kind of person are you?"
Virtucentric: Character above category. Virtue above vanity.
Origin: From the Latin virtus ("virtue," "moral excellence," "strength of character") and the suffix -centric ("centered on" or "focused upon").
A virtucentric individual believes that honesty, integrity, courage, accountability, loyalty, compassion, and wisdom reveal more about a person than any label ever could.
While others ask, "What are you?" a virtucentric person asks, "What kind of person are you?"
Virtucentric: Character above category. Virtue above vanity.
Origin: From the Latin virtus ("virtue," "moral excellence," "strength of character") and the suffix -centric ("centered on" or "focused upon").
Virtucentric by K. Vera North June 21, 2026
moralcentric
A person who places morality at the center of how they evaluate people, relationships, and decisions.
A moralcentric individual is less concerned with race, religion, politics, wealth, status, appearance, or popularity than with honesty, integrity, accountability, loyalty, and personal character.
While others ask, "What group are you part of?" a moralcentric person asks, "What kind of person are you?"
Moralcentric: Character before category. Morals before labels.
Origin: A combination of moral and centric. Coined to describe a person who evaluates people and decisions primarily through the lens of morality, ethics, and character rather than identity, status, wealth, or group affiliation.
A moralcentric individual is less concerned with race, religion, politics, wealth, status, appearance, or popularity than with honesty, integrity, accountability, loyalty, and personal character.
While others ask, "What group are you part of?" a moralcentric person asks, "What kind of person are you?"
Moralcentric: Character before category. Morals before labels.
Origin: A combination of moral and centric. Coined to describe a person who evaluates people and decisions primarily through the lens of morality, ethics, and character rather than identity, status, wealth, or group affiliation.
moralcentric by K. Vera North June 21, 2026
Ethoselective
The practice of choosing friends, partners, associates, and influences based primarily on their character, ethics, and values rather than their race, religion, nationality, gender, wealth, status, appearance, or social identity.
An ethoselective person is not concerned with what group you belong to—they are concerned with how you treat others, whether your actions match your words, and what principles guide your life.
While others sort people by labels, an ethoselective person sorts people by character.
Ethoselective: Choosing people by character, not categories.
Origin:From ethos (Greek: character, moral nature, guiding beliefs) and selective (choosing according to a standard).
An ethoselective person is not concerned with what group you belong to—they are concerned with how you treat others, whether your actions match your words, and what principles guide your life.
While others sort people by labels, an ethoselective person sorts people by character.
Ethoselective: Choosing people by character, not categories.
Origin:From ethos (Greek: character, moral nature, guiding beliefs) and selective (choosing according to a standard).
"I'm ethoselective. I don't care where you're from, I care whether you're honest, accountable, and trustworthy."
Ethoselective by K. Vera North June 21, 2026
Axiocentric
A person who judges others by their values rather than their labels.
An axiocentric individual doesn't care what race you are, what religion you follow, where you were born, who you vote for, how much money you make, or what social group you belong to. They care about whether you're honest, loyal, accountable, compassionate, and whether your actions match your principles.
While others ask, "What are you?" an axiocentric person asks, "What do you stand for?"
Axiocentric: Judge me by my values, not by my categories.
Origin: From the Greek axios ("worth" or "value") and centric ("centered on").
An axiocentric individual doesn't care what race you are, what religion you follow, where you were born, who you vote for, how much money you make, or what social group you belong to. They care about whether you're honest, loyal, accountable, compassionate, and whether your actions match your principles.
While others ask, "What are you?" an axiocentric person asks, "What do you stand for?"
Axiocentric: Judge me by my values, not by my categories.
Origin: From the Greek axios ("worth" or "value") and centric ("centered on").
"He's not racist, sexist, classist, or nationalist. He's axiocentric. Show him your character and he'll decide for himself."
Axiocentric by K. Vera North June 21, 2026
Ethicentric
Judging people by the content of their character instead of the labels attached to them.
The belief that honesty, integrity, loyalty, accountability, and compassion matter more than race, politics, religion, gender, wealth, or social status.
Origin: From ethic (moral principles and values) + centric (centered on or focused upon).
The belief that honesty, integrity, loyalty, accountability, and compassion matter more than race, politics, religion, gender, wealth, or social status.
Origin: From ethic (moral principles and values) + centric (centered on or focused upon).
'"I'm not racist, sexist, or nationalist. I'm ethicentric. Show me your character and I'll tell you what I think of you."
Ethicentric by K. Vera North June 21, 2026