The distinctive appeal that an object, behavior or person has on others.
An impressive display brought on by a certain object, behavior or person.
I really like the Toyota Prius because of the fuel efficiency but the BMW has a bigger Wow Factor.
Did you see how she walked into the room ? What a Wow Factor.
The Ugly Side-Kick; the not so attractive buddy, one likes to go out with in order to look better.
Paul was hanging out at the hottest club in downtown hoping to meet some ladies, so he brought his TUSK, Fred.