prejudice, discrimination, or antagonism directed towards building bricks of any other brand besides ( LEGO) based on the belief that (LEGO) is superior to all other brands.
"a program to combat brickism"
a person who shows or feels discrimination or prejudice against other brands of building bricks, or who believes that the (LEGO) brand is the superior, and only brand.
"her comments of off-brand building bricks have led to her being called a brickist"
