BranChavez's definitions

MTV Effect

When a television channel specializing in one type of programming replaces that programming in favor of new shows, usually reality show knockoffs, in order to pander to an "edgier" and "hipper" audience, thus alienating it's core audience. Usually ends with horrible ratings.

Nickelodeon and Cartoon Network have both suffered from the MTV Effect.

by BranChavez January 27, 2011