loonz: noun \lūnz\
1. (beer) Term coined after a craft beer n00b
referred to a Cantillon beer as "Cantiloons" on a ratebeer thread. Soon after, the hardcore beer geeks started mocking said n00b and started calling the beer "loons" which then morphed into loonz. Usually used to hashtag Cantillon beers #loonz or #demloonz. It's rumored that a few months later the infamous n00b committed suicide by carving the word "loonz" into his wrists.