Term used in service and retail industries, meaning to connect a service or additional product to a product at no immediate cost to the buyer.

This cost is often included (read: hidden) in the base price, but is called out to make the customer feel as though they are getting more than they paid for.
The Local IT shop sells Dell computers at a markup, with the added value of onsite 24/7 service, phone support, and installation.

When you buy a "Set it and forget it," each of the "bonus gifts" you get, the apple slicer, the pairing knife, the butter churner, is a value add.
by Eric Skiff June 7, 2004
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Perceived value is an intangible measurement to define elitism or fortune. 1. A credit card company issues a black credit card by invitation only. A second credit card also issues a black credit card for a fee. Both cards are perceived value cards because they offer prestige for not apparent reason. 2. A leased luxury vehicle that is far too expensive to purchase. A perceived value car often sits unused for the final three months to avoid the fifty cent per mile surcharge.
"Bob placed his black credit card in plain sight before the waiter brought the check. The perceived value of the card inflated Bob's ego."

"Claire and her friends drove sixty miles from their perceived value gated community to Laguna Beach or lunch."

"Claire used her perceived value black credit card to cover lunch. Afterward, her friends laughed because she had the wrong type of black card."

"Thomas leased a $150K luxury coupe. He could barely make the payments, but the perceived value of the car turned lots of heads."
by FarFromThinken July 17, 2009
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The close knit family values, typically mom at home, where parents and their children know each other very well, unlike families where parents aren't home much.
We don't yell 'Good night, John Boy," before we go to sleep every night, but we're very close and have Walton values.
by JessicaWalters April 14, 2021
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Leaving an object to increase in wealth.

also used as an insultive term for someone's laziness or uselessness. As if completing a task that the object relates to is so absurd to the person it border lines on ridiculous incomprehension (a.k.a extreme redonkulessness)
Katie:Why has'nt Bruce mowed the lawn?
Emma:Because it's gathering value.
Katie:Oh Ok.
Emma:He is such a dead shit!
by Captain Good Words November 24, 2009
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The extent to which an item may be used to flex on others
Yo them chains got mad flex value
by Protegent December 1, 2017
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A business euphemism for "the reason I'd like you to think I'm useful."
My value add on this project is to leverage best-known-methods (BKMs) to focus on strategies leveraging core competencies moving forward synergistically to achieve our mutual business objectives.
by James Awkwards June 7, 2004
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1. A discount airfare sevicebased out of Atlanta, eventualy forced out of service from maintenance issues and a crash in a Florida bog. Now doing business as AirTran Airways.

Usually used as a perjorative, as in the term "Bogger than Value-Jet.
"Given a choice between traveling with your mother, and on goatback, I think I'd consider taking Value Jet."
by Randall M May 5, 2006
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