value add
Term used in service and retail industries, meaning to connect a service or additional product to a product at no immediate cost to the buyer.
This cost is often included (read: hidden) in the base price, but is called out to make the customer feel as though they are getting more than they paid for.
This cost is often included (read: hidden) in the base price, but is called out to make the customer feel as though they are getting more than they paid for.
The Local IT shop sells Dell computers at a markup, with the added value of onsite 24/7 service, phone support, and installation.
When you buy a "Set it and forget it," each of the "bonus gifts" you get, the apple slicer, the pairing knife, the butter churner, is a value add.
When you buy a "Set it and forget it," each of the "bonus gifts" you get, the apple slicer, the pairing knife, the butter churner, is a value add.
value add by Eric Skiff June 7, 2004
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