straw dog
In business, something (an idea, or plan, usually) set up to be knocked down. It's the dangerous philosophy of presenting one mediocre idea, so that the listener will make the choice of the better idea which follows.
It backfires with some frequency, as the listener (out of sheer perversity) will insist on the straw dog.
straw dog by Arunabh Das April 22, 2004
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