Because Bawls is so popular among online gamers and programmers, this beverage is commonly seen at LAN Party events, where players will bring Bawls cases like one would take beer to sporting events. Bawls has gained a nickname by some people of "Geek Beer" for this.
Yo grab me a geek beer! 4am is too early for me to go to bed.
Social event at which geeks congregate to drink cheap beer, shoot tequila, eat pizza, play video games, and complain about how no girls ever come out to them.
Remember everyone, there's a geek beer today in the atrium.
