(Noun) It is the theory that there is a point where consumers possess everything they need, and buying more would actually make them worse off. It emphasizes less spending and more buying restraint. It is the antonym for Consumerism. Source: Naish, John "Enough: Breaking Free of the World of More" (2008) ISBN 0340935901
Enoughism will be the guide for the 21st century.
by thewayofthegunn August 24, 2009