Communitywashing is a term that describes a person, place, or thing that claims to support a community or cause, but in reality does not.
Communitywashing is in the same family of armchair activists, greenwashing, or pinkwashing.
Communitywashing is in the same family of armchair activists, greenwashing, or pinkwashing.
P1: "Gary always says he supports (community event, cause, or point of pride), but I've never seen him there, have you?"
P2: "No way, he's totally communitywashing."
P1: "What a slacktivist."
P2: "No way, he's totally communitywashing."
P1: "What a slacktivist."
by WTFMarketing April 10, 2013