The commercials began airing in late February 2006. Prior to the full launch of the TV campaign, the three 30-second spots became something of an internet phenomenon when popular automotive news website Leftlane News uploaded the ads to video distribution service YouTube. As of early March 2006, the ads had received over two million views on YouTube. Three years later, that number was over 10 million. The Term used for Volkswagen's cars "VDub" as a parody became so popular that fans and owners started to use it for their cars and VW's in general.
Dude 2 - Thanks, Volkswagens Rule!