Usage note: hatewatching is distinct from enjoying a guilty pleasure, wherein you like something despite its obvious badness. A hatewatched show is one the viewer genuinely despises but cannot stop watching. This could be because it is so "important" they feel they have to, because it has enough promise that they hope it gets better, because it's so well-crafted in it's terribleness that the badness itself is noteworthy, or because they enjoy the adrenaline that pure revulsion can bring. Whatever the reason, the hatewatcher can't look away from the trainwreck.
"I'm hatewatching it, hoping it achieves self-awareness."