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The fabrication of celebrity; the manufacturing of a celebrity for capital gain.
The celebrication of Paris Hilton can be attributed to the release of a sex tape in 2003, which brought the celebutante to a new level of fame, leading to magazine covers, a book deal, and a reality TV series.

The surfacing of celebrity sex tapes has become so common that some in the popular media have suggested that celebrity agents and PR representatives sometimes purposely allow the releases to celebricate their client's career.
by Brian Rushton Phillips August 16, 2010