I have written extensive explanations of each of the Abercrombie & Fitch areas, but before you read them, I wanted to say this: I am currently an employee of A&F and enjoy my position very much. I do not like to hear or read negative things about my place of employment, which is why I have written so extensively. I have just graduated from high school and yes I was the "popular kid", no I didn't play football, but I was a "prep" and not afraid to admit it. I believe in what the Abercrombie label stands for and that is why I purchase their merchandise and work in their store. I was not however, just friends with people who wear Abercrombie and Hollister. I was friends with the people I played sports with, most of whom wore Volcom, Hurley, Fox Racing, etc. I also graduated in the top 5% of my class which contained 450 students. This is why I wanted to clear up that not everyone who wears A&F clothing is "dumb, rich, a conformist", or otherwise. My position at A&F is "model", which I see as a huge responsibility. I have to represent our lifestyle as best as possible and I do so with pride. If you do not like the Abercrombie & Fitch lifestyle that is perfectly fine and up to you, but I do ask that you respect those who do find that this lifestyle is a way they would like to live their lives.
Abercrombie and Fitch is the most successful specialty retailer in operation today. The casual, classic, all-American lifestyle brand of clothing is synonymous with quality. Although they specifically target college students between the ages of 18-22, their appeal is universal.
The A&F Culture is one-of-a-kind. They design, merchandise, market - and live - the Abercrombie & Fitch brand. They are their best customer. A&F's brand powered momentum is fueled by additional lifestyle reinforcement. Every aspect of their stores - the music, the marketing and photos, the overall aesthetic - has made the in-store experience more potent than ever.
THE BRANDS
Abercrombie & Fitch Co. - Established 1892
Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for an active campus lifestyle. Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual.
abercrombie
The aspirations of youth are brought to life by abercrombie. Distinctly cool and inspired by A&F, abercrombie is a classic American lifestyle store for boys and girls ages 7-14. From after-school soccer to weekend sleepovers, the coolest kids in school have their own style abercrombie style. The abercrombie kids are popular and mischievous; they play sports, hang out with their friends and pass notes to secret crushes. They want to be like an older sibling, and everyone else in school wants to be like them.
Hollister
Inspired by the sun-drenched spirit of California, and the surf and soul of the Pacific Ocean, Hollister is a laid-back, aspirational lifestyle destination for Guys and Girls. West Coast attitude and colorful sportswear inspired by a life near the beach create a sexy pacific vibe perfect for the coolest kids in every high school. The Hollister kids; beautiful, carefree, and undeniably popular, they are admired and adored by every one of their peers, the epitome of California cool.
Ruehl 925
The merchandise is a mix of business casual and trend fashion created to appeal to the modern-minded, post college customer. The Ruehl concept is branded out of New York City's Greenwich Village and is displayed in the high quality clothing, leather goods, and lifestyle accessories. The store structure is a West Village apartment and is highlighted by fine furniture, dim lights, modern art, and classic jazz music.
SOME HISTORY OF A&F
1892 - David Abercrombie Founds Abercrombie & Co.
David Abercrombie opens his waterfront shop, Abercrombie Co., at No. 36 South Street in downtown Manhattan. Ezra Fitch is one of his regular customers.
1900 - Ezra Fitch Buys In
Ezra Fitch leaves his law practice to become a partner in the store, which had once again moved to larger quarters at 314 Broadway. Fitch immediately begins implementing his innovative ideas to create a new kind of store.
1904 - Abercrombie & Co. Becomes Abercrombie & Fitch
The store is incorporated and the name is officially changed to Abercrombie & Fitch. Ezra Fitch believed that t he future of the business lay in expansion and in bringing the outdoors to more of the general public.
1910 - Abercrombie & Fitch introduces sportswear for women
1996 - Abercrombie & Fitch goes solo
Today - Abercrombie Stores:
363 Abercrombie & Fitch stores
176 abercrombie stores
249 Hollister stores
4 Ruehl stores
792 total stores across 4 brands as of January 12, 2005
Abercrombie and Fitch is the most successful specialty retailer in operation today. The casual, classic, all-American lifestyle brand of clothing is synonymous with quality. Although they specifically target college students between the ages of 18-22, their appeal is universal.
The A&F Culture is one-of-a-kind. They design, merchandise, market - and live - the Abercrombie & Fitch brand. They are their best customer. A&F's brand powered momentum is fueled by additional lifestyle reinforcement. Every aspect of their stores - the music, the marketing and photos, the overall aesthetic - has made the in-store experience more potent than ever.
THE BRANDS
Abercrombie & Fitch Co. - Established 1892
Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for an active campus lifestyle. Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual.
abercrombie
The aspirations of youth are brought to life by abercrombie. Distinctly cool and inspired by A&F, abercrombie is a classic American lifestyle store for boys and girls ages 7-14. From after-school soccer to weekend sleepovers, the coolest kids in school have their own style abercrombie style. The abercrombie kids are popular and mischievous; they play sports, hang out with their friends and pass notes to secret crushes. They want to be like an older sibling, and everyone else in school wants to be like them.
Hollister
Inspired by the sun-drenched spirit of California, and the surf and soul of the Pacific Ocean, Hollister is a laid-back, aspirational lifestyle destination for Guys and Girls. West Coast attitude and colorful sportswear inspired by a life near the beach create a sexy pacific vibe perfect for the coolest kids in every high school. The Hollister kids; beautiful, carefree, and undeniably popular, they are admired and adored by every one of their peers, the epitome of California cool.
Ruehl 925
The merchandise is a mix of business casual and trend fashion created to appeal to the modern-minded, post college customer. The Ruehl concept is branded out of New York City's Greenwich Village and is displayed in the high quality clothing, leather goods, and lifestyle accessories. The store structure is a West Village apartment and is highlighted by fine furniture, dim lights, modern art, and classic jazz music.
SOME HISTORY OF A&F
1892 - David Abercrombie Founds Abercrombie & Co.
David Abercrombie opens his waterfront shop, Abercrombie Co., at No. 36 South Street in downtown Manhattan. Ezra Fitch is one of his regular customers.
1900 - Ezra Fitch Buys In
Ezra Fitch leaves his law practice to become a partner in the store, which had once again moved to larger quarters at 314 Broadway. Fitch immediately begins implementing his innovative ideas to create a new kind of store.
1904 - Abercrombie & Co. Becomes Abercrombie & Fitch
The store is incorporated and the name is officially changed to Abercrombie & Fitch. Ezra Fitch believed that t he future of the business lay in expansion and in bringing the outdoors to more of the general public.
1910 - Abercrombie & Fitch introduces sportswear for women
1996 - Abercrombie & Fitch goes solo
Today - Abercrombie Stores:
363 Abercrombie & Fitch stores
176 abercrombie stores
249 Hollister stores
4 Ruehl stores
792 total stores across 4 brands as of January 12, 2005
MY FRIEND: Where do you work?
ME: I work at Abercrombie & Fitch
MY FRIEND: Why would you want to work there?
ME: I like their clothes and the lifestyle they exude.
WHAT MY FRIEND SHOULD SAY: I respect that and your decision
ME: I work at Abercrombie & Fitch
MY FRIEND: Why would you want to work there?
ME: I like their clothes and the lifestyle they exude.
WHAT MY FRIEND SHOULD SAY: I respect that and your decision
by A&F Brand Rep LV July 6, 2006
Overpriced clothing store sometimes referred to as Abercrombie and Bitch... Guys who buy clothing from there are metrosexuals who want to look as pretty as girls. Girls who buy clothing from there are prissy and rich and wicked skinny.
1) "Cara, doesn't your boyfriend shop at Abercrombie and Bitch?"
"Ugh, gosh Amie... just because you're too poor and fat to shop there, doesn't mean you should bash those of us that CAN!"
2) Xtina realized that she now weighed 110 lbs, and had to put shopping at Abercrombie to a halt. Where's the maternity stores again?
"Ugh, gosh Amie... just because you're too poor and fat to shop there, doesn't mean you should bash those of us that CAN!"
2) Xtina realized that she now weighed 110 lbs, and had to put shopping at Abercrombie to a halt. Where's the maternity stores again?
by Hollister is 10 times better April 14, 2005
a place that sells over prices, ugly, cult clothing that shows you lack originality in how you dress and have too much money.
by maaaddddiieeee May 26, 2013
A clothing store that is ranked somewhere between Urban Oufitters or A/X and Hollister, but before American Eagle or Old Navy, based on the coolness the clothes are believed to possess. The coolness is judged based on what image a person wants to cultivate, and how advertising has effected a person's perception of a certain brand. The only real differences between these different types of chain stores is a) the quality of the clothes can vary, but sometimes not much, and b) the type of salespeople hired and the quality of service.
by I'm rich August 2, 2006
The gayest type of clothing. It goes along with Hollister. Annoying preppy people tend to wear it. They're clothes are rediculously overpriced. They only make clothing for skinny people. Usually referred to as a just Abercrombie.
Becky- O-M-G! I just, like, got this new shirt from Abercrombie & Fitch!
Christina- Like ohmigosh! That is, like, totally super cute!!
Christina- Like ohmigosh! That is, like, totally super cute!!
by lexapro August 9, 2007
Abercrombie cargos & cargo shorts are awesome. Superb quality, very comfy & great looking pants/shorts. Great to wear anywhere. Awesome to get wet in & wear swimming - especially the cargo shorts. Cargos look great with a athletic jersey, tshirt or polo shirt. A classic all American look.
I wear Abercrombie & Fitch cargos & cargo shorts with athletic jerseys & polos all the time.
I go swimming in my A&F cargo shorts all the time - I love the way these shorts look and feel when they are soaking wet !
I go swimming in my A&F cargo shorts all the time - I love the way these shorts look and feel when they are soaking wet !
by WET CARGO BOY March 17, 2006
A really awesome clothing store. Founded by David Abercrombie in 1982, it started off as a outdoorsy sport store in downtown Manhattan. David Abercrombie later partnered with one of his regular customers, Ezra Fitch. Thus forming Abercrombie & Fitch. A&F was purchased by The Limited, but went totally solo again in 1998. Today Abercrombie and Fitch is very popular, as we all know. In my opinion, I think the prices are worth the clothing. Not just because of the brand name, but because the clothes feel great, look great, and are defidently great quality. I love A&F, so please, if you are one of those people who constantly complain, or badmouth A&F, please, stop being such a baby.
Annoying emo kid who complains about Abercrombie & Fitch- wtf, abercrombie sucks! youre a whore if you shop there!
a normal person, aka me- no... their clothes are better quality than what youre wearing, i mean at least they'll last longer. plus when you first buy them, they smell great! youre a whore for complaining.
a normal person, aka me- no... their clothes are better quality than what youre wearing, i mean at least they'll last longer. plus when you first buy them, they smell great! youre a whore for complaining.
by Tonimarie August 21, 2006