a price that is very cheap or deeply discounted; usually reserved for family members/close friends.
Hugh: "Yo Aaron did you get those new Nike HTM flyknits that dropped today?"
Aaron: "Yeah I did - they're super limited though, so I'm only looking to sell for double retail."
Hugh: "Come on, man! I know you got em for below retail; I need famprice on them."
Aaron: "Sorry man, I gotta make money so I'm gonna steve nash that offer. Later."