WOW (Whip 'em Out Wednesdays)
Greatest radio promotion of all time, created by the "Opie & Anthony" radio show. Listeners would place "WOW" bumper stickers on their cars, and on Wednesdays, women fans were encouraged to flah their bare breasts at cars with the stickers on them.
"Now ladies, be sure to WOW those cars today. Make some poor guy's day by giving him a treat on his way home."