Founded by Sam Walton, Wal-Mart is a discount retailer that sells generic
clothes, food, electronics and just about everything else. Instead of finding Adidas shoes
at Wal-Mart, they will have shoes
that look similar
with a similar
-looking logo. Instead of Adidas
will be called ABCheetahs or something. Or instead of Nike, Wal-Mart will carry a generic brand
called Hike (again, with a similar
looking logo as Nike). This is so poor kids can pretend
to wear the same clothes as the richer kids and feel
the same pride as them. This, of course, is the greatest flaw to discount retailing. It has only made
the target of discrimination and teasing.
Cool Kid: Hey, Josh. Cool Nikes. Oh, wait--those aren't Nikes. What does that say? Hike? Dude, your family shops at Wal-Mart! You're dead
at recess. Heh-heh-heh.
Josh: (Gulp) I thought I might fool people for at least one day.