Nintendo gaming consoles were, for a very long period of time, the monopoly of the gaming industry. However, advances in PC gaming technology, as well as the intergration of the failing Sega
company into the growing Sony
Playstation market, and the introduction of Microsoft's X-Box, have proven to be potent in a market which Nintendo has been unable to succeed in the past decade... the adolescent market.
Nintendo's marketing strategy consists of gearing itself towards younger gamers, which more child-like titles, while at the same time attempting to win back it's nostalgia fanbase with remakes of classics such as Zelda and Metroid. Unfortunately, in the face of powerhouses such as the GTA series, Halo, and PC titles like Half-Life and pretty much any game Blizzard
makes, Nintendo has been unable to compete with Sony and Microsoft.
This has lead to what some people believe the Nintendo Gamecube
being the last Nintendo system (much like Sega's Dreamcast). The opposition to this are, the aforementioned 'nostalgia' gamers, who during the late 80's earlier 90's, instead of actually studying in school or working and getting money, played 'The Last Great Console
, depending on what moron you ask) all day, and are now 30 year old males sitting in their parent's basement longing for the 'good ol days' when game challenges consist of whether or not Mario was going to move the direction you told him to.
Nintendo's latest marketing ploy is the DS, in an attempt to winback the handheld gaming industry in which it has dominated with it's Gameboy
. However, heavy advertising and anticipation for Sony's PSP prove to be more than a match for Nintendo.
The 80's are over people. MJ is a pedophile, Alf went back to his planet, and Nintendo is a has-been gaming company.
Nowadays, whenever I visit a friends house, and the idea of playing video games come up, it's either Halo 2, GTA:SA, or a Sony sporting game... not Mario Kart on SNES you imbeciles.