Also often referred to as "metal purism" or "metal-purism"
“I thought it was really cool,” says Henke remembering when Bring Me The Horizon talked wanting these futuristic sounds. “They’re so creative and had so many ideas about what they wanted.
“Sometimes we didn’t know quite what they had in mind,” adds Fredrik. “But in the end it all made sense.
Did it go against any ‘heavy metal purism’ you might have had?
“Haha, no,” he laughs. “Good stuff is good stuff, and bad stuff is bad stuff. They do it right. I think many bands will follow them.”