When a powerful institution or major company uses woke rhetoric around diversity and inclusion to deflect criticism of their actions or to appear less elitist than they actually are. A portmanteau of "woke" and "smokescreen."
When asked about civilian casualties caused by American drone strikes, the president dropped a wokescreen by reminding everyone that his secretary of defense was the first woman to hold that cabinet position.
by T@citus March 17, 2021
Attempting to blame your own incompetence and shortcomings on the dubious assertion that it was the implementation of DEI and progressive policies.
When GameStop had to sell off their stores in Canada and France due to poor performance, CEO Ryan Cohen tried to use a wokescreen to keep the stock price from crashing.
by MyTaxesPay4YourRedStateWelfare February 19, 2025