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Supplements and health foods sold through independent distributors at prices that are generally higher than comparable items at local health food stores. Top down style marketing is used to promote this brand. Some people who opt in as a seller do not want to pressure friends or family or devote enough time to recruit other resellers.
I spent $33 on 9 servings of whey and fiber from Usana when I could've gone to my local store and bought 32 servings of whey/fiber with comparable nutrition for $25 from vitamin shoppe.
by The clapper chia pet October 21, 2013
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USANA, a.k.a -> USANA Health Sciences is one of the world's leading companies in the field of Health, Nutrition and Diet. Founded by Dr. Myron Wentz in 1992, USANA develops and manufactures high-quality nutritional supplements, healthy weight management products and self-preserving personal care products. in a FDA-registered facility.

It markets its product via direct selling or Network Marketing in order to cut marketing cost instead of compromising its high quality development and manufacturing process.
Although its product is utmost quality as in top 3 of over 100 multivitamins brand. People just aren't willing to try them due to the bad vibes from Network Marketing Distribution model itself

People fail to understand that direct selling or any business model is a separate entity from the quality of the product. A general example, Apple products can only be purchase via Apple store. Apple products are great, but there have been lousy and incompetent Apple technical support and sales people. So does apple product sucks because their staff suck? No. Apple products are great, it's their staff stinks. Likewise with everything else in this world.

Most of the bad mouthing are seriously due to uplines who just care about money and nothing else. So they will trickle down to the downlines. Most of the time, these teams will not last.

Note: Recently, Dr. Mehmet Oz is supporting USANA's vitamins
by successusana February 08, 2012
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Usana is a health and nutrition company that produces pharmaceutical grade nutritionals and is the only FDA-Registered supplement, is in the PDR, and has a permanent sponsorship with the WTA. Usana utilizes a network marketing system that is not MLM, but is merely designed for the average person to become successful. Usana associates consist of people from all different age groups. Many younger associates in California have reached success, leading many to believe that Usana associates consist of only people in their late teens and early 20s. Small-minded people often go out of their way to speak ill of Usana because they have nothing better to do with their lives.
Jim: Hey man, so you get a summer job yet?

Todd: No, but I got a business.
Jim: Cool! What company?

Todd: At Usana! Wow they really changed my life! you should definitely come check it out.
Jim: Really? Sure i'll try it out.

After seeing the company...

Todd: So you've seen the company and you've seen the product. Are you ready to get started?
Jim: I dunno, I have to pay money up front to work here?
Todd: No, you pay for products. You don't have to, but in order to be ethical, you might as well know what you're selling.
Jim: I dunno dude, apparently money is not an issue when you have a job, but I can't afford a $400 tax write-off. I can, however, afford cigarettes and video games.
Todd: Well if you really want to get started, I can help you find a way.
Jim: Hell no, fuck you, Usana is a scam.

3 years later..

Todd: Hey Jim, how's life going?
Jim: It's ok. I used to work at Border's, but they shut down, so now I'm working at McDonald's. I'm kind of struggling with rent right now and my girlfriend dumped me because I can't take her out anymore. How about you?
Todd: Aw, sorry to hear that. For me, money is no longer an issue because I recently achieved the option to retire thanks to Usana.
Jim: Really? Maybe it's not a scam. Can I join now?
Todd: I'll think about it.
by usna1 July 13, 2011
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