In advertising lingo: A non-event hyped as an event.
The term comes from White Castle's 2005 promotional campaign for the "Roma Tomato Burger" - which was essentially their average white castle burger with a slice of tomato on it.
The campaign was ridiculed and quickly pulled.
The term comes from White Castle's 2005 promotional campaign for the "Roma Tomato Burger" - which was essentially their average white castle burger with a slice of tomato on it.
The campaign was ridiculed and quickly pulled.
by Soros October 26, 2009

by Jizzle4Shizzle August 09, 2015

"Hey Bob, what's the burger of the day?" "It's the Heads Shoulders Knees and Tomatoes Burger, you should try it!"
by America Lover 🇺🇸 November 20, 2018
