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Economic literature, media or content presented in a manner that makes it palatable and more interesting for a broader audience, especially those without formal economic training.

Especially fashionable and trendy topics, hence pop culture economics.
Books such as those by Steven Levitt and Stephen Dubner (Freakonomics & Superfreakonomics), Tim Harford (The Undercover Economist and The Logic of Life) and Robert Frank (The Economic Naturalist) are all examples of poponomics.
by psudonymsarebs November 22, 2010
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