Top definition
The act of valuing image/brand over quality/functionality; especially by those not in a financial position to do so. Usually exhibited by Armenians, Persians etc.
He could have bought a Toyota for $30K; but gold chain pride made him spend $60K on a BMW he really couldn't afford.
by TooBigToFlush January 16, 2017
Get the mug
Get a gold chain pride mug for your cat Larisa.