Gnarketing: The act of aligning a brand with a less than clean-cut teamrider/spokesperson/hanger-on, to promote the perception that the brand is anti-corporate, alternative, rule-breaking or otherwise just plain cool.
Person 1: Did you hear Sudsy Clean Bodywash is using John Smith in their new commercials?
Person 2: You mean the baseball player who hit an unpire in the face with his bat after that lousy call last week?
Person 1: Yeah, total gnarketing. All the angry guys will be backing that brand now.
Person 2: You mean the baseball player who hit an unpire in the face with his bat after that lousy call last week?
Person 1: Yeah, total gnarketing. All the angry guys will be backing that brand now.
by BBPR July 10, 2009
Get the gnarketing mug.1) a type of marketing or advertising that talks down to the viewer. Advertising for high end wines, expensive luxury cars, or anything from the 90's internet boom dissing 'the establishment.'
2) Putting it out to a group of friends that you are interested in kissing someone, or snarking them, but you are too afraid to just go up to the person. By putting it out there as gossip you can later deny it if the grapevine comes back saying the person is not interested.
2) Putting it out to a group of friends that you are interested in kissing someone, or snarking them, but you are too afraid to just go up to the person. By putting it out there as gossip you can later deny it if the grapevine comes back saying the person is not interested.
by darekbell January 20, 2008
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The combination of the words "Fucking" and "Gnarly". Commonly said to describe something amazing, or crazy. Also commonly used in place of the word "Fucking" in the form of an adjective.
by Reggz August 27, 2010
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