gimmicky 

'Gimmicky' is used to describe something that attracts the attention from mainstream media, but when explored in-depth it turns out to be rather underwhelming and overhyped.
An item or product is said to be 'gimmicky' if it lacks innovation or any outstanding traits.

Todd: "Hey man, have you seen the new game that came out recently?"

Jesse: "What game..? Oh, *that* game. Meh, it looks kinda gimmicky."

gimmicky by JonnyJigsaw July 25, 2016

gimmick poster

A member of a forum or news group who takes on some personality in the form of something familiar or comical.

A gimmick poster typically will not reveal personal details about their selves or opinions unless it matches the persona they have created or are borrowing from.

Note: Most Gimmick Posters are multis. typically they are well known regular members of the forum or newsgroup.

You know that HomerSimpson is actually JohnDoe123 dont you? yeah, he's just another multi. JohnDoe123 is always makeing up new Gimmick Posters.

gimmick poster by Sykko December 29, 2008

Gimmick

A method of gaining customers or attracting attention by accentuating a certain trait/quality.

Many Southern car dealerships use honesty as a gimmick, insisting that they are "not one of those big-city dealerships".

Gimmick by Diggity Monkeez January 28, 2005

Gimmick

noun
a trick or device intended to attract attention, publicity, or business.
synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; informal shtick

The local bike shops held night rides a reliable gimmick to attract new business.

Gimmick by wookiepanub December 4, 2018

Gimmicksphere 

A buzzword to denote a product or service that, although showing much promise for paradigm shift-creating greatness, languishes in the ether as a result of failing to prove its worth beyond gimmicky uses & implementations.

However, despite years of serious development and now wider adoption by content providers and consumers alike, it has yet to emerge from the gimmicksphere.

Gimmicksphere by @carrozo November 23, 2009

gimmick band

You all are in denial. Everyone knows who these bands are.

Gimmick Bands that have made lots of money fooling very stupid people:

Slipknot, Insane Clown Posse, Gorillaz...

gimmick band by Lament For The Last Days April 24, 2006

gimmickry 

A pattern of tricks designed to confuse.

"I'm not going to take part in your gimmickry!"

gimmickry by The Grammar Nazi November 5, 2001